In Claritas’ Blog you will find news, opinions, insights and thought leadership written by our experts to help you find customers faster and make the most of your marketing decisions across all channels.
We’ll explore best practices and new technologies to identify your best customers, discuss how to deliver more impactful campaigns across all channels, and measure your results so you’re always refining your strategy to get the highest ROI.
FEATURED MONTHLY BLOG ARTICLE
Regional ISPs - Break Through Commoditization and Win in the Fiber Era
Fiber broadband isn’t just growing — it’s booming. Learn how Regional ISPs can break through commoditization and win in the fiber era… and why brand, experience, & data-driven segmentation are so important.
Read More
Beyond The Episode: Multicultural Consumers
From their spending power to their projected growth over time, multicultural consumers represent both current and future opportunity for companies doing business in the United States. With nearly 40% of the U.S. population already classified as multicultural, companies that ignore these potential customers are missing out.
Do This One Thing, and You Could Increase Your Marketing ROI by 50%...
Successful marketing strategies require a robust media mix environment making it even more critical that marketers have the ability to accurately measure how their multichannel exposures are contributing to online and offline engagements and conversions, and it's easier than you think.
Beyond The Episode: Email Marketing Execution
Email marketing has become the backbone of modern marketing campaigns, especially in the age of coronavirus, and applying sound practices is critical. We explore email marketing best practices to see higher campaign results, even in these turbulent times.
Beyond The Episode: Podcast Marketing & Measurement
Podcasts are one of the most popular media going, and advertisers want to be a part of it, but the challenges of targeting, measurement and attribution often hold them back. Find out what didn’t make the Podcast Marketing & Measurement episode of The Why Behind The Buy podcast.
Want to Grow Sales While also Slashing Your Acquisition Costs? Here’s How…
An intelligent identity graph doesn’t just help you identify your best customer – it helps you make the right connections, so you can more effectively engage that customer and drive sales. Read more about what it is and how it can help you.
Claritas Methodology Guards Against Retirement of 3rd-Party Cookies
On January 12, 2020 Google announced a two-year plan that will make cookies obsolete on its Chrome web browser. While giving more control to the individual, it creates challenges for some companies in the advertising industry that offer identity resolution, audience targeting, and advertising effectiveness.
